As a wellness coach, you provide an incredible service that has the potential to change many, many lives for the better. But before we can help change those lives, the first step is finding clients for your business. There are many ways in which to enhance your efforts, but the first is to be very clear about your intended audience. Are you planning to work with individuals? Employees for small companies? Both? Are you going to focus on weight management? Exercise? Overall health and wellness? Stress management?
Until you’re completely clear about your intended audience, you will not be successful in growing your business. However, once you clarify this aspect, your answer will drive your decisions about time spent, dollars invested in marketing, the training you’ll pursue, the resources you’ll provide, and how you’ll charge for your services.
It’s impressive to move quickly – but it’s more effective to move quickly in a specific direction.